Inaugural Olympics Campaign, 2016

I helped Arc Worldwide and Publicis Worldwide win the pitch for Bridgestone’s first-ever Olympics campaign as part of the integrated commerce team. 

My pitch-winning integrated commerce concept Engineered for Victory celebrated the high-performance parallels between the science & training Olympic athletes go through just like Bridgestone tiresUltimately the line was changed to Built to Perform and extended into TVC.

TV Campaign

Final In-Retail Activation