Coca-Cola Canada

Tokyo 2020 Olympics National Retail POS Toolkit

VP/GCD: Glen Peden
ACD/Copy: Amy Creyer
Sr. Art Director: Andrea Taylor
Designer: Liam Murphy

Challenge:
Drive excitement for the Coca-Cola’s sponsorship of Team Canada at Retail.

Insight:
Canada’s greatness comes from its diversity, and its Olympians are no different.

Strategy:
Unite the many flavours of Canada.

Idea:
DRINK IN THE MANY FLAVOURS OF GREATNESS
Excite Canadians by bringing them closer to the glory of their local athletes, like only Coca-Cola can.

Execution:
Our shopper team partned with renowned photographer Sandy Nicholson to shoot 6 Team Canada Olympians across a wide variety of ethnicities, regions and sports.

When we rolled out our National Retail POS Toolkit, we created 4 versions of every tool for the 4 major regions of Canada––West, Central, Quebec and East––bringing shoppers closer to the greatness of their local athletes.


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