Coca-Cola CanadaTokyo 2020 Olympics National Retail POS Toolkit
VP/GCD: Glen Peden
ACD/Copy: Amy Creyer
Sr. Art Director: Andrea Taylor
Designer: Liam Murphy
Drive excitement for the Coca-Cola’s sponsorship of Team Canada at Retail.
Canada’s greatness comes from its diversity, and its Olympians are no different.
Unite the many flavours of Canada.
DRINK IN THE MANY FLAVOURS OF GREATNESS
Excite Canadians by bringing them closer to the glory of their local athletes, like only Coca-Cola can.
Our shopper team partned with renowned photographer Sandy Nicholson to shoot 6 Team Canada Olympians across a wide variety of ethnicities, regions and sports.
When we rolled out our National Retail POS Toolkit, we created 4 versions of every tool for the 4 major regions of Canada––West, Central, Quebec and East––bringing shoppers closer to the greatness of their local athletes.