Coca-Cola Energy

Canada Launch 2020

ECD: Raul Garcia
ACD/Copy: Amy Creyer
Sr. Art Director: Andrea Taylor
Jr. Designer: Ted Pedro
Jr. Art Director: Daniel Zhang
Jr. Copywriter: Chris Vena

High-adrenaline stunts, xxxtreme sports, and testosterone normally dominate the energy drink space. But what if there was an inclusive new energy drink designed to boost...everyone?

We launched Coca-Cola Energy the day after Daylight Savings Time, the most tiring day of the year.
And we put energy directly into people’s hands at the moment they needed it most.