Coca-Cola with Coffee

USA Launch Toolkit

Coca-Cola with Coffee was a hit overseas, but how could we get Americans to try it?

As part of McCann Worldgroup’s Team Coca-Cola, I crafted the brand communications for the Coca-Cola with Coffee toolkit to ensure consistent messaging about the new product at every touchpoint.


SIPS LIKE A COKE, FINISHES LIKE A COFFEE

IS IT COKE? IS IT COFFEE? YES.

MADE FOR THE DAILY GRIND


The Concept Art


The Final Hero



The OLV/TVC :15



The Social :06



The Banners






The Influencer Toolkit




The Point-of-Sale Communication