CoverGirl

How do you deliver a department store beauty experience at a mass retailer? We created Target’s first-ever Pinterest beauty program, linking shoppable pins to a premium lighted endcap in-store.

Sr. Art Directors: Olen Amelia & Craig Meyer
Sr. Copywriter: Amy Creyer
Creative Director: Laura Dauley




Below are examples of retail displays developed by my art partners and I to create a sense of luxury in mass market beauty aisles.