We reimagined the Cox new customer experience from the ground up. All communications were personalized. In addition, each new customer received a personal phone call from the company to make sure they were happy with the new service.

My team increased engagement, saving Cox millions of dollars through reduced churn:
- Welcome email: 39% open rate; 12% click through rate (70% & 60% better than industry standards)
- Behavior-driven email: 43% open rate (87% better than industry standards)
- Offer email: 27% open rate; 2% click through (108% & 506% better than existing Cox email offers)

2016 EFFIES Shortlist, Loyalty
2015 Gold David Ogilvy Award, ARF