Nicole Richie x Macy’s

How many different ways can one woman wear one dress?
5 days, 5 neighborhoods, and 5 looks later, we put that question to rest. 

As an influencer, I worked directly with Macy’s and SwirlNY to concept, produce, and promote the 5 videos.

DAY 1: THE LOOP



DAY 2: WICKER PARK



DAY 3: RIVER NORTH



DAY 4: RAVENSWOOD



DAY 5: GOLD COAST