NABISCO Summer 2017 Campaign

How could we get cookies and crackers onto center stage at summer cookouts?

Our integrated campaign Remix Your BBQ showed people how to put a fresh spin on the backyard BBQ with NABISCO recipes and country music stars Lady Antebellum. From concepting to execution, it was a dream come true to work with such talent to bring our idea to life.

Jr. Art Director: Morgan Stockman
Sr. Art Director: Andrew McArdle
ACD/Copy: Amy Creyer
SVP/GCD: Bruce Fougere