As more women demand high-performance skincare products with natural ingredients, P&G expanded its flagship Olay brand to include a new better-for-you diffusion line. We launched the new brand, which for the first year in market was exclusively available at Target.

Sr. Art Director: Olen Amelia
Sr. Copywriter: Amy Creyer
Creative Director: Laura Dauley


social video


retail display


print


Mushroom Day GIF



custom landing page