Olay Active Botanicals

USA Brand Launch at Target

Renowned for its hydrating benefits, the snow mushroom is a prized ingredient in facial creams and moisturizers across much of Asia.

But would Olay Active Botanicals be as popular in the USA as it was in Asia?

Olay’s newest diffusion line was exclusively available at Target. We promoted the brand with an integrated campaign that introduced American beauty consumers to snow mushrooms for the first time.

CD: Laura Dauley
Sr. Art Director: Olen Amelia
Sr. Copywriter: Amy Creyer

social video

retail display


mushroom day GIF

custom landing page