Hair Food

We created a brand for Hair Food, P&G's newest line of "better for you" hair care products.

To craft the new brand’s voice and visual identity, we took inspiration from the farm-to-table ethos of nourishment and simple ingredients. 

2016 WARC Top 100 Brand Campaigns (#78)
2015 Gold REGGIE
2015 Silver REGGIE
2015 Silver ADDY
2015 Bronze POPAI

Sr. Art Directors: Olen Amelia & Craig Meyer
Sr. Copywriter: Amy Creyer
Creative Directors: Alma Klein & Laura Dauley

Year 1

Year 2

Brand Concept Exploration