#StartsHere was inspired by the idea that a New Year’s great moments can begin with P&G products at Walgreens, and we partnered with Tim Gunn and the People’s Choice Awards to prove it.

Using #StartsHere to drive conversation around New Year's resolutions during the first award show of the year, we showed the world how P&G can help people lead healthier, happier lives––just like America’s favorite corner drugstore.

CD/Copy: Alma Klein
CD/Art: Maria Guirados
Sr. Copywriter: Amy Creyer

2016 EFFIES Finalist, Seasonal / Event category

Award Show Integration

Scale Retail Display for January 2015
We took Tim Gunn’s “make it work” catchphrase to heart with our People’s Choice Awards scale retail display, starring a glittery lineup of P&G’s top beauty products.

Walgreens Comm Platform
Walgreens was so excited about our #StartsHere concept, it became the retailer's social communication platform during the entire New Year's season beyond the award show integration.


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