Pantene Hairstyle Challenges

How could Pantene and Target remind women they’re #StrongerTogether?

We started with a human truth. Girls strengthen friendships by playing with each other’s hair. And when they grow up, best friends still bond by shopping together at Target.

So we teamed up with Instagram’s favorite BFF duo, @TargetDoesItAgain, to launch a social experiment that gave women permission to bond over hair, like they did as girls.  

Over 700 women participated in our Pantene Hairstyle Challenges.
With zero paid media.

CD/Art: Laura Dauley
CD/Copy: Alma Klein
Sr. Copywriter: Amy Creyer
Art Director: Olen Amelia

The Pantene Hairstyle Challenges

The response was overwhelming as BFFs leapt at the opportunity to bond over hair once again, just like they did as kids.