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Pantene Hairstyle Challenges


Girls strengthen friendships by playing with each other’s hair.
When they grow up, shopping trips to Target is one of the ways women bond.

So how could we bring the two together to show women they’re #StrongerTogether?

CD: Laura Dauley
Sr. Copywriter: Amy Creyer
Art Director: Olen Amelia




The Pantene Hairstyle Challenges



The response was overwhelming as BFFs leapt at the opportunity to bond over hair once again, just like they did as kids.