Pantene Hairstyle Challenges
2015 Target Promotion


Girls strengthen friendships by playing with each other’s hair.
Even as women, shared moments of play still have the power to remind us we’re stronger together.

That’s why we created a branded social experiment to reinforce the bonds between best friends–and strengthen hair, too.

We teamed Pantene up with @TargetDoesItAgain, an influencer duo with a rabid fanbase of Target shoppers, to challenge BFFs to recreate 4 stylish looks for the chance to win the ultimate Target shopping spree--together, of course.

CD: Laura Dauley
Sr. Copywriter: Amy Creyer
Art Director: Olen Amelia




The Pantene Hairstyle Challenges



The response was overwhelming as BFFs leapt at the opportunity to bond over hair once again, just like they did as kids.