Revanesse

2021 Brand Relaunch

Strategy Director: Helen Androlia
Sr. Social Strategist: Nicole Wei
Concept/Copy CD: Amy Creyer
Design/Art CD: Kevin Mak
Copywriter: Laura Bell
Designer: Roma Estevano

Challenge:
Dermal fillers are traditionally marketed to aestheticians as surgical products.  So how could Revanesse reinvent its brand to directly target people prepping for The Big Return?

Insight:
Years ago, a certain hard-working celebrity makeup entrepreneur openly made getting her lips done part of her beauty routine.

Strategy:
Align Revanesse with the playful irreverence of the cosmetic industry in anticipation of the greatest return to bold expression in history.

Idea: 
I GET THE WORK DONE
Inspire badass bossbabes and hard-working hustlers to proudly and openly reward themselves for their hard work with the hardest-working luxury brand in the beauty world, Revanesse.


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