Revanesse2021 Brand Relaunch
Strategy Director: Helen Androlia
Sr. Social Strategist: Nicole Wei
Concept/Copy CD: Amy Creyer
Design/Art CD: Kevin Mak
Copywriter: Laura Bell
Designer: Roma Estevano
Dermal fillers are traditionally marketed as surgical products to directly to aestheticians. How could Revanesse directly target people, not just providers, during the lead up to the Great Return?
Years ago when a certain hard-working celeb known for her lip-focused makeup line admitted to getting her “lips done,” it was game-on for lip fillers. The industry simply hadn’t caught up to culture yet.
Our idea? To inspire badass bossbabes and hard-working hustlers to proudly and openly reward themselves by getting (the) work done.