S’mores Saturday
2019 SummerHow could three classic brands come together to make S'mores a weekly tradition on par with #TacoTuesday? Just calling everyone's favorite weekday “Smores Saturday” wouldn't be enough.
Our idea? Transform the act of sharing a S'more into a weekly toast that celebrates the best moments of summer––together.
VP/CD: Julie Clark
ACD/Copywriter: Amy Creyer
ACD/Art Director: Rachael Vida
:10 Stories - Warmth
:10 Stories - Sunshine
Influencer Campaign
Retail Display
