S’mores Saturday

2019 Summer

How could three classic brands come together to make S'mores a weekly tradition on par with #TacoTuesday?

Just calling everyone's favorite weekday “Smores Saturday” wouldn't be enough.

Our idea? Transform the act of sharing a S'more into a weekly toast during our favorite summer moments.

VP/CD: Julie Clark
ACD/Copywriter: Amy Creyer
ACD/Art Director: Rachael Vida

:10 Stories - Toast S’more Warmth

:10 Stories - Soak Up S’more Sunshine

Influencer Campaign

Retail Display