2021 Sprite Brand Refresh

National Digital Shelf Revamp
Walmart Canada Customer Program

How could we make Sprite stand out at shelf for a generation that’s questioning everything?

First, we revamped the digital presence with a refreshed look and updated tone of voice.
Then we launched an in-store music promotion, supported by Walmart Canada, to bring clarity to moments of self-expression.

Finding yourself is a process. And now thanks to Sprite, it’s a little bit... clearer.
CD/Design: Antonia Goga
ACD/Copy: Amy Creyer
Sr. Designer: Andrea Taylor
Jr. Designer: Liam Murphy

National Digital Shelf Revamp

Sprite Long-Form Product Copy at Shelf

Life is an adventure. Who needs a map when the challenge of figuring it all out is half the fun? In those moments when everything becomes clearer, you’ll know you were on the right path all along. Whether you’re thirsty for more, or questioning everything, Sprite is on your side.

It’s the lemon-lime flavoured soft drink that’s perfectly crisp, and always clear. Sprite is the zero caffeine soda that ignites your senses to keep you on your toes with its cool, satisfying, and refreshing citrus taste. It’s a crisp fizz that doesn’t compromise, and refreshes on its own terms. When it comes to lemon-lime flavoured drinks, choose the one and only Sprite.

Sprite never fails to deliver exactly what it promises, every single time. It’s the crisp and delicious, lemon-lime refreshment that always hits like the truth. After 50 years Sprite isn’t a trendsetter; it’s a classic, and always will be. So when you’re ready to drop the filters and get real with your soft drink choice, grab a Sprite.

2021 Sprite Music Promotion at Walmart Canada

Sprite made a splash with its new look at Walmart Canada. Show-stopping WOW displays, head-turning header cards, and a can’t-miss headphone giveaway made Sprite the go-to beverage for refreshing music moments at-home, or on-the-go.