National Post

I moved to a new country right before a global pandemic hit.
After months of social distancing––and no new friends––I posted to a local Facebook group.

When the post went viral, I spent $24 on a simple website to field friend requests outside of Facebook.
Over 1,000 people filled out the web form and joined my online community.
And I earned over 10 million impressions in less than 2 weeks.

A few heartfelt words kickstarted a Covid-19 friendship movement in Toronto.
Turns out I wasn’t the only one feeling lonely.

the breakfast tv feature

the Facebook post

the ‘thank you’ video